🕶️ ABOUT THE COOL CAR GUY™
🚗 I DIDN’T JUST BUILD A WEBSITE ABOUT COOL CARS. I BUILT AN AFFILIATE ADVERTISING BUSINESS.
I’ve spent more than twenty years buying, selling, brokering, and talking about cars. And when I owned my own dealership, I had other licensed brokers working through the business.
When one of those brokers created a car sale, I earned money because I owned the dealership. The broker earned money on the deal, too. But the broker couldn’t earn money the same way I could when other brokers made sales.
THINK ABOUT THAT FOR A MINUTE!
I built the business, and other people could use it to make sales. But why couldn’t they leverage the business to build an income-producing network of their own?
WHAT IF I COULD FLIP THAT SCRIPT?! 😂
What if I created an online advertising business where people could promote cool cars, introduce other advertisers, develop repeat customers, and earn commissions when other affiliates in their network sold advertising, too?
And what if they could participate without opening a car dealership, buying vehicles for inventory, or building all the websites and technology themselves?
THAT’S WHY I BUILT COOLCARGUY.COM!
The $7 Parking Spot is the advertising product. The free five-tier affiliate program is how someone can build an affiliate advertising business around that product.
YOU DON’T NEED TO BUILD THE WEBSITE, CREATE THE TECHNOLOGY, OR INVENT SOMETHING TO SELL.
IT’S ALREADY BUILT.
NOW YOU CAN BUILD AN AFFILIATE ADVERTISING BUSINESS AROUND COOL CARS!
⭐ THE MISSION: MAKE COOPERATION PART OF THE BUSINESS MODEL
When we’re children, we’re taught to share, cooperate, help one another, and work together.
Then we enter the business world and suddenly it’s CRUSH THE COMPETITION! DOMINATE THE MARKET! WIN AT ALL COSTS!
SERIOUSLY?! THIS ISN’T A FOOTBALL GAME. PEOPLE ARE TRYING TO MAKE A LIVING! 😂
The Internet has created enormous businesses and extraordinary wealth. People everywhere publish content, recommend products, share stories, and introduce customers to companies they’ve never met.
But what if ordinary people could participate in the business of selling online advertising instead of only consuming and paying for it?
One person publishes a Parking Spot. Another introduces an advertising customer. That customer can become an affiliate, create Parking Spots, and introduce other people. Customers can be affiliates. Affiliates can be customers. THEY CAN BE BOTH!
THE IDEA IS COOPERATION, NOT ELIMINATION. People help other people advertise, and actual advertising purchases generate commissions for the affiliate network.
⭐ THE BUSINESS INSIDE THE PRODUCT
The visible product is a $7 Parking Spot—a full-page advertisement or story on a website built around cool cars, with its own shareable URL.
But the bigger opportunity is the affiliate advertising business you can build by promoting that product.
You can promote classic cars, car shows, restorations, automotive shops, creators, collectors, detailing products, services, and practically anything else that belongs in the world of cool cars.
YOU DON’T HAVE TO OWN THE CAR TO WRITE ABOUT IT.
YOU DON’T HAVE TO OPERATE A DEALERSHIP TO SELL AUTOMOTIVE ADVERTISING.
YOU DON’T EVEN HAVE TO KNOW ANYBODY IN THE CAR BUSINESS!
How did you discover the people, places, products, and businesses you visit online? Facebook? X? Instagram? Reddit? YouTube?
Maybe somebody sent you a link. Maybe you saw an advertisement. Maybe a person you follow recommended something and you clicked. You found those businesses on the Internet—and so have millions, sometimes billions, of other people!
Did you personally know the people running those businesses before you found them? OF COURSE NOT! 😂
THAT’S THE POINT. YOU DON’T NEED TO KNOW EVERYBODY. THE INTERNET CONNECTS YOU TO PEOPLE YOU’VE NEVER MET!
Now what if you used those same links, online publishing tools, social media, AI, and some good old-fashioned selling to introduce people to an advertising product that already exists—and earned money when advertising sells?
THAT’S THE BUSINESS INSIDE THE PRODUCT!
⭐ HOW DO YOU GET STARTED?
- 1. JOIN COOL CAR GUY FOR FREE. Create your free website account and you can start building your own cool-car Garage.
- 2. CREATE A $7 PARKING SPOT TO SHOW WHAT THE PRODUCT CAN DO. Write about a car, restoration, automotive service, review, event, or something else you want to promote.
- 3. APPLY TO THE FREE COOL CAR GUY AFFILIATE PROGRAM. Once approved, you get your own affiliate referral link and a back office to track your clicks and advertising sales. Approval helps keep the spam bots out. 😂
- 4. SHOW PEOPLE YOUR PARKING SPOT AND SHARE YOUR AFFILIATE LINK. Use your content, the Internet, social media, AI, and a little selling. Someone can see exactly what the advertising product does before buying it.
- 5. BUILD YOUR AFFILIATE ADVERTISING BUSINESS. Introduce new advertising customers, earn commissions on their repeat purchases, and build a network of other affiliates who can introduce customers of their own.
YOU MAKE AN ADVERTISING SALE THROUGH YOUR AFFILIATE LINK. YOU EARN A COMMISSION. SIMPLE.
You can publish your own Parking Spots, and so can the people you introduce. They can be customers, affiliates, or both. You do NOT have to buy a Parking Spot to apply to the free affiliate program.
Build a Garage of your own Parking Spots, include your affiliate link in your promotions, and let those pages help show future advertisers how the product works. The content becomes a demonstration of the business you’re promoting.
AGAIN, IT’S ABOUT COOPERATION—NOT ELIMINATION!
⭐ FIVE TIERS. REAL ADVERTISING SALES.
When I say I built an affiliate advertising business, I mean you can introduce people to THREE REAL ADVERTISING PRODUCTS—and get paid when they purchase them through your affiliate link.
HERE’S WHAT YOU’RE ACTUALLY SELLING!
- THE $7 PARKING SPOT: A full-page automotive advertisement or story with its own URL, photos, writing, links, videos, and public view counter. Your customer has something they can actually publish, update, and promote! 20% direct commission = $1.40.
- STORYDRIVE™ 1000 — $25: Want to get that eligible Parking Spot moving? StoryDrive adds 1,000 additional recorded views to its public counter through the promotional service. That’s a concrete advertising benefit—not just another promise to “get exposure.” 20% direct commission = $5.00.
- THE $49 YOUTUBE VIDEO PACKAGE: Your customer already has a finished 3–5 minute automotive video? If it’s approved, it can be published on both @TheCoolCarGuy on YouTube AND The Cool Car Guy on Rumble, with links back to the customer’s Parking Spot. 20% direct commission = $9.80.
Think about what you can offer an automotive shop, car collector, custom builder, event promoter, or someone who simply has a great cool-car story. A PAGE. AN AUDIENCE-BUILDING PROMOTION. OR A VIDEO PLACEMENT ON TWO CHANNELS.
And you don’t have to manufacture any of those products, build the website, create the tracking software, or set up your own YouTube and Rumble channels. IT’S ALREADY BUILT!
Introduce a customer who buys a $7 Parking Spot and adds the $25 StoryDrive? That’s $32 in advertising sales and $6.40 in direct commissions. An approved $49 video package is another $9.80 direct commission on that sale.
AND HERE’S THE PART I REALLY LIKE!
What happens next month when that same customer has another car to promote? Another event? A new video? Another story? THEY CAN BUY ADVERTISING AGAIN!
The affiliate system is built to credit repeat advertising purchases from customers you referred while you remain an affiliate. THAT’S AN OPPORTUNITY FOR REPEAT COMMISSIONS—NOT JUST ONE SALE AND GOODBYE!
And those customers can apply to become affiliates themselves. When approved affiliates in your connected network develop advertising customers and generate sales, your five-tier program has four more commission positions: 15%, 10%, 5%, AND 5%.
YOU MAKE A SALE THROUGH YOUR AFFILIATE LINK. YOU EARN A COMMISSION. SIMPLE.
NO MONTHLY MEMBERSHIP PURCHASE. NO REQUIRED PARKING SPOT PURCHASE TO JOIN. NO REQUIRED MONTHLY SALES QUOTA.
YOU ARE NOT PAID JUST BECAUSE SOMEBODY SIGNS UP. THE ADVERTISING GETS PURCHASED AND THE AFFILIATE EARNS A COMMISSION.
Now think about the content you post on X or Facebook. You can publish something every day and introduce other people to the platform. But those platforms aren’t paying you five-tier advertising commissions when the people you introduce start purchasing and promoting advertising. That’s the difference I wanted to create with Cool Car Guy! 😂
WHO CALLS HIMSELF “THE COOL CAR GUY”?
I didn’t.
One of my clients did.
Back around 2005, I had already started doing something that was unusual in the car business at the time.
Instead of making every customer spend hours sitting inside a dealership, I delivered vehicles wherever it made sense:
- Their home
- Their office
- A coffee shop
- A restaurant
- Or another convenient place where they wanted to meet
This was about fifteen years before COVID-19 suddenly convinced everyone that avoiding a dealership might be a modern idea.
One day, I was delivering a new Mercedes-Benz to a woman who had been referred to me.
She asked me to meet her at a top-tier restaurant in Denver.
When I walked inside, she was speaking with a group of women. She stopped in the middle of the conversation, pointed toward me and said:
“Ladies, this is John Boyd, my cool car guy. He’s about to deliver my new car in a few minutes. How cool is that?”
The name stuck.
The referrals kept coming.
And I bought the domain name.
I DID NOT INVENT THE NAME.
I BUILT THE BUSINESS THAT CAUSED SOMEBODY ELSE TO SAY IT.
⭐ MORE THAN TWENTY YEARS AROUND CARS
I have spent more than twenty years buying, selling, sourcing, brokering and talking about cars.
I have owned a dealership, sold and brokered vehicles, shipped cars across the country, and helped people buy and sell everything from practical transportation to high-line automobiles.
Today, I continue to work with vehicle sources and relationships that aren’t available to the general public, without operating a traditional dealership full of inventory.
I get to concentrate on the interesting part:
- Finding the right vehicle
- Understanding what it is really worth
- Recognizing what makes it special
- Helping people present it properly
- And telling the story behind it
⭐ FROM THE DEALERSHIP TO AN ONLINE ADVERTISING BUSINESS
CoolCarGuy.com originally grew out of my automotive business.
But I eventually realized that I didn’t want to build another dealership website filled with inventory cards that disappeared as soon as the vehicles sold. And I didn’t want all the business to depend on me finding another buyer for another car.
I wanted a place where I could do more.
- Feature cars I own, sell, broker or discover
- Explain what I see happening at dealer auctions
- Talk honestly about vehicle prices and ownership costs
- Document road trips, purchases, repairs and mistakes
- Introduce owners, collectors, builders and automotive businesses
- Share videos, opinions and cool-car stories
- Preserve the stories after the transaction ends
That became CoolCarGuy.com.
Not simply another place to list cars.
A boutique automotive publishing property built around cool cars and everything worth parking around them—with an affiliate advertising business others can participate in.
⭐ OKAY, COOL CAR GUY—WHAT IS A COOL CAR?
People have been asking me that question for more than twenty years.
My answer has always been the same:
“Whatever is cool to you.”
Most people already know when a car has some element of cool.
They may not agree on the same car, but they recognize the feeling.
A Subaru WRX is not the same kind of cool as a Porsche 911.
But both are cool.
They may simply be found racing on different tracks.
A Ferrari can be cool.
So can:
- A faded classic carrying fifty years of history
- A tuner built one paycheck at a time
- A lifted truck covered in evidence that it actually leaves the pavement
- A family car connected to decades of memories
- A race car, drift car or off-road build
- A strange roadside discovery
- A daily driver with an unexpectedly great story
Cool can come from:
- Design
- Performance
- Sound
- History
- Craftsmanship
- Personality
- Emotion
- Or the person and experience connected to the car
Sometimes the cool is obvious.
Sometimes somebody has to reveal it.
That is why the story matters—and that is part of what I do here.
“Whatever is cool to you” does not mean every random vehicle automatically belongs on CoolCarGuy.com.
It means cool is personal, not dictated entirely by price, status or somebody else’s approved list.
A car still needs a legitimate reason to belong in the Cool Garage by the Beach.
A WRX AND A 911 MAY TAKE DIFFERENT ROUTES.
THEY CAN BOTH ARRIVE AT COOL.
⭐ THE PARKING SPOT IS THE ADVERTISING PRODUCT
I use full-page multimedia posts called Parking Spots to publish automotive stories, and you can create them, too.
A Parking Spot might feature:
- A cool car for sale—or an interesting car you don’t own
- A classic hot rod or automotive icon you have a story to tell about
- A car show, automotive event, or restoration project
- An owner, collector, builder, dealer, or automotive business
- Parts, equipment, services, and automotive products
- An ownership experience, repair story, review, or video
- A story that would never fit inside an ordinary classified ad
Each Parking Spot has its own URL and can include extensive writing, photographs, embedded videos, links, contact details, and a call to action. One Parking Spot can stand alone. Several can become a Garage of content around the automotive market you want to promote.
I also create videos for @TheCoolCarGuy on YouTube and The Cool Car Guy on Rumble. The video can introduce the subject; the Parking Spot holds the full story, photographs, and links.
THE CAR CREATES THE SUBJECT.
THE PARKING SPOT HOLDS THE STORY.
THE INTERNET HELPS IT TRAVEL.
AND EVERY PARKING SPOT SHOWS PEOPLE THE VERY ADVERTISING PRODUCT AN AFFILIATE CAN PROMOTE!
⭐ TWO PARKING SPOTS THAT KEEP WORKING—AND I DON’T OWN THE CARS!
People keep asking me why anyone would pay $7 for a Parking Spot. Well, let me show you something from my OWN Cool Car Guy Garage! 😂
I published a story about a comedian, a Jeep advertisement, an Aston Martin, and 700 horsepower. No, I didn’t own the cars. I wrote about an automotive advertising story I found interesting.
SEX, COMEDY & 700 HORSEPOWER: WHEN A COMEDIAN OUTSOLD ASTON MARTIN
That Parking Spot had already accumulated 2,964 recorded views when I checked it.
THINK ABOUT THAT! A $7 PARKING SPOT WITH ALMOST 3,000 VIEWS!
That’s less than ONE-QUARTER OF ONE PENNY per recorded view! 😂
Then there’s another story I wrote about ZZ Top’s 1933 Ford Eliminator—the iconic hot rod that became a star of those MTV music videos.
ZZ TOP’S 1933 FORD “ELIMINATOR” — THE HOT ROD THAT BURNED UP THE MTV SCREEN
That one had reached 3,589 recorded views when I checked.
SEVEN DOLLARS DIVIDED BY 3,589 VIEWS!
That’s less than ONE-FIFTH OF ONE PENNY per recorded view!
AND I DON’T OWN THE ELIMINATOR OR THE VIDEOS FEATURED IN THAT PARKING SPOT! 😂
I used existing automotive history, stories, and appropriately featured video content to make a Parking Spot that people could discover. Those are real articles, with real links, sitting on my own website.
AND HERE’S WHAT MAKES ME SMILE.
Those pages didn’t vanish when I stopped posting about them. I can share the links again tomorrow, write another story, or make another video.
I DON’T HAVE TO PAY ANOTHER $7 TO KEEP THOSE PARKING SPOTS PUBLISHED!
They’re still there, and their view counters can keep climbing as people discover them.
THAT’S WHAT THE $7 ADVERTISING PRODUCT CAN DO.
And if I can demonstrate it with cars I don’t own, someone else can learn to promote the same advertising product to collectors, creators, automotive businesses, and people who want to share their own cool-car stories.
NOW IMAGINE BUILDING AN AFFILIATE ADVERTISING BUSINESS AROUND THAT!
THAT’S WHAT I BUILT COOLCARGUY.COM FOR! 😂
⭐ COOL CAR GUY, INC. AND FREAK SITES, INC.
CoolCarGuy.com is owned and operated by Cool Car Guy, Inc.
It is my standalone boutique automotive property, focused specifically on cool cars and the people, businesses, videos and stories surrounding them.
I also created Freak Sites, Inc., a separate company that owns CarsFreak.com and the other Freak Sites.
CarsFreak.com covers the broader automotive world. The other Freak Sites apply the same basic Parking Spot publishing format to different interests and industries.
The companies use similar technology, but they remain separate businesses, brands, properties, and affiliate programs. Joining Cool Car Guy as an affiliate does not automatically enroll someone in any Freak Sites affiliate program.
CoolCarGuy.com is the boutique garage.
CarsFreak.com is the everything-cars property.
⭐ LIFE BEYOND THE GARAGE
Cars have occupied a large part of my life, but they are not the whole story.
I’ve completed 129 full marathons, and I’m getting ready to run my 130th this weekend in Albuquerque. I’ll probably keep running them, too! 😂 My wife completed 100 full marathons.
That probably explains something about how I approach long projects. And it’s one reason I built RunnerFreak.com, another Island under my separate Freak Sites company, around running and everything connected to it.
I have also written a book, produced videos, built websites and spent years experimenting with different ways for ordinary people to publish, promote ideas and participate online.
Some experiments worked better than others.
But I have never had much interest in building the same thing everybody else already built.
⭐ FOLLOW THE COOL CAR GUY
You can follow the cars, stories, videos, opinions, auction experiences, road trips and occasional automotive disasters through:
Look around.
Read a story.
Watch a video.
Find a cool car.
Question my opinion.
Tell me when I am wrong.
That is part of the fun.
THE CARS ARE COOL.
THE STORIES ARE USUALLY BETTER.
⭐ WANT TO BUILD AN AFFILIATE ADVERTISING BUSINESS AROUND COOL CARS?
YOU DON’T NEED TO BUILD THE WEBSITE, CREATE THE TECHNOLOGY, OR INVENT SOMETHING TO SELL.
IT’S ALREADY BUILT.
NOW YOU CAN BUILD AN AFFILIATE ADVERTISING BUSINESS AROUND COOL CARS!
Join Cool Car Guy for free. Create a $7 Parking Spot to show what the product can do. Join the free five-tier affiliate program, share your Parking Spot and affiliate link, and start developing your advertising business.
Welcome to CoolCarGuy.com.